On a current Sunday morning I had the distinct and special satisfaction of touring my house city of Austin,Texas on a Segway motorized automobile with my checking out daddy and some other travelers. Besides the enjoyable of riding this brand-new device which I have for years wanted to attempt,participating in the tour advised me of the uniqueness of the city of Austin and why it is not rather like anywhere else. Austin somehow handles to maintain the best balance of the cutting edge of modern internet marketing company(s),the impatience of a vibrant youth culture,and the traditions of Texas.
As an Internet online marketer,I could not assist but connect particular aspects of this new-found gratitude for my city with what I think are some crucial insights about how my customers can much better get in touch with customers online:
Insight # 1: Project your own design:
Austin represents an eclectic mix of conservative Texas tradition,successful young experts,and a postmodern hippy culture of artists and bohemians. People who check out from somewhere else for even a day or a week leave sensation like they have experienced something that is not rather like anywhere else they have experienced before. If you look closely,you will see on every 50th vehicle approximately bumper stickers that state “Keep Austin Weird,” representing a quiet rallying cry of assistance for Austin’s special brand of quirkiness. Likewise,your Web site needs to task who and what you are. Your objective should NOT be to draw in hordes of prospects to your site. Your objective should be to draw in a consistent stream of prospects who have a high likelihood of converting into paying customers.
Insight # 2: Honor your brand:
Austin has its own variation of the Hollywood Walk of Fame called,appropriately,the Texas Walk of Fame. Sidewalk stars engraved with the names of well-known Austinites from authors to entertainers can be seen downtown. Austin takes pride in its preferred sons and daughters. Even while Austin tries to alter with the 21st Century,it keeps in mind those that helped make it terrific. Taking a hint from the Texas Walk of Fame,your company needs to establish a clear brand technique. Who your company is and what it means comes across on your Web site in methods you can not even imagine. The brains of your visitors take in countless visual hints per 2nd,and those visitors are making judgments about your company based upon what they see there. Again,the objective is not to please every visitor. Rather,the objective is to honor your brand and to let the “star” of your brand shine through on your site.
Insight # 3: Shake things up from time to time:
A check out to numerous parts of downtown Austin indicates that the city is presently in the throes of modification. Big building tasks are underway to develop the essential residential and business facilities to accommodate moving demographics. This is a bit uncomfortable to drivers (and we committed Segway-ists!) trying to get around the city. However,the city planners are smart sufficient to understand that by proactively changing they are growing. The alternative is to go toward stagnancy. On the planet of Web traffic,this insights calls for you to review your site regularly. Include some RSS feeds. Modification your skins. Start a blog site and upgrade it routinely. Set up a widget. Freshen up your material. Do what you can to make visitors stay up and take notice: you will be viewed as fresh and cutting edge.
Insight # 4: Be innovative:
On my tour I found out that the city of Austin has an extremely innovative vehicle share program whose objective is to decrease downtown traffic and pollution while assisting residents to get around. The program has a number of designated parking spaces around the city for a handful of cars that can be rented by the hour. If a downtown citizen has a medical professional’s visit or other transport requirement,they just show up to the vehicle at the correct time and off they go. Really cool! So (you guessed it),your Web site needs to be likewise innovative. Being innovative does not suggest transforming the (mouse) wheel: it just means doing something that you have not tried before that will make a positive difference in the lives of your visitors. They will thank you for it with more business than you can handle.
Insight # 5: Proactively drive traffic to your site:
As cool as Austin is,the city is smart enough to understand that they require to get the word out about Austin. So,in 1991 they developed the slogan “The Live Music Capital of the World” to boast that they actually had more live music locations per capita than even New York City and Nashville. By the exact same token,your Web site can be the very best site on the planet,but if you do not actively attempt to drive traffic to your site you are losing out on a substantial opportunity. From pay-per-click (Pay Per Click) marketing to short article and video marketing,there are countless genuine methods to get people to your Web site. Prevent the “Build it and they will come” myth. The technique should be to develop a helpful site with good material – and then wisely drive traffic to your site.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are numerous tasks underway to draw in successful,young experts to the city with innovative developments that put an emphasis on walking and accessibility rather than on autos. Likewise,whatever you do to drive traffic to your Web site needs to have your target audience in mind. How do they believe? What is necessary to them? Know this and you will draw in the customers you require.
Insight # 7: Be clear about what you want people to do on your site:
A last note: Austin has plenty of one-way streets. When I initially transferred to the city I discovered this a bit bothersome,but I have to admit that once I learnt more about the streets it actually streamlined life a bit. For instance,approaching traffic is unidirectional,which equated to less thinking twice when combining into traffic or deciding which method to go. In a comparable vein,design your Web site such that first-time visitors understand exactly what you want them to do. You are the master of your (Web) domain and visitors to your site would like to know where to go and what to do. What is of value on your site? You understand best,now make certain that your visitors understand,too.